6 Ways to Increase Website Traffic in 2021

In this article, we are going to look to 6 proven ways that I personally use to increase website traffic in 2021.

Traffic: One word to rule them all when it comes to online business. I’ve been working around the clock in 2020 to test every single trick I could find out there and made a list of what I found working the best so you won’t spend a year as I did finding them. I all boil down to Search Engine Optimization (SEO)

Note: As of December 2020, Google dominates by far the search engine market with 86.87%; therefore would make perfect sense to refer to Google SEO further in this post. 

I’ll assume that you already know what’s On-page/Off-page SEO and looking for the best way to optimize your online presence using various SEO strategies to gain traffic in 2021.

A piece of advice: stay away from all websites like Fiverr promising a “magic SEO bullet” to rank your online business fast. They’ll take your hard-earned money and deliver mediocre results – at best! Been there, done that.

SEO is not rocket science, and once you put a bit of skin in the game, it will save you BIG in the long run.

Getting website visitors makes the whole Internet Marketing (IM) spin for quite a while now, and without it, we will all be begging for customers.

There are many legit ways to get traffic to your website, and they are all wrapped up with getting a good ranking on Google. And by the way, you can get good traffic for your main keyword even if you don’t rank 1st on Google search.

This post will present you with 6 ways I personally found to work best for my monetized websites in 2020. Though I personally sell professional SEO services for quite a while now, I will give you these tips for free. And if you find any value in this post, you can return the favor by sharing it on your social media. That way, we can all build on some intelligent ideas and avoid all the SEO BS out there. Let’s start!

Target Google’s First Page

If your page rank on the 2nd or 3rd Google page, you could rank on page 83 or 561 – it won’t make a difference. No one really looks beyond page 1 when searching for something on Google. 

Let’s assume your post ends up on these pages. You can give your post a quick boost just by adding some internal links on your website. Google algorithm pays a lot of attention to these small details, and if Google can’t find your content quickly, humans will not either. 

To quickly fix this issue, use Google Search Central (former Google Webmasters), Google Analytics, and SEMrush and find your pages and keywords that are not ranking on Google’s 1st page. Note them all down. Now, find out which pages on your website have some good link juice using Moz Page Authority (PA) and Domain Authority (DA) metrics. The higher PA and DA number, the higher that page ranks on Google.  

Tip: You can install MozBar Extension for your Chrome browser, Sign-up for a free Moz account. For every website or page you visit, you will see the PA and DA metrics in your Chrome browser MozBar instantly.  

Increase Website Traffic / Ranking Using MOZBar Chrome Extension

Once you identified your strongest pages, create an internal link on the pages with low ranking to those that rank higher. Use long-tail keywords on your low ranking pages to create internal links. Don’t just link random keywords if you want fast results. 

Most people will rush to post their content, completely forget to create internal links on their pages, and miss many better ranking opportunities. 

A word of advice: don’t spam your page with a lot of internal links. Do it gradually and see how SERPs react. It’s all about testing and fine-tuning. 

Use PPC descriptions for your page.

Pay Per Click (PPC) is an online advertising model used to drive and monetize a website’s traffic. 

Years ago, the page description was an important SEO factor for Google. Not so anymore. There is some value in adding your keyword in the page description, though. People browsing for something online are likely to click on a link containing their keywords in the description. 

However, there is a better strategy to optimize your description, and it is 100% free: get your description idea from people that are paying huge money for internet research: PPC marketers. Sounds silly, but it works!

Open your browser and search for a topic related to your page. On top of Google’s page, you will most likely see some PPC ads. Remember, these advertisers are paying a lot for the ads and researching the best words that capture attention! 

You can use these descriptions for your page to attract more clicks. Keep in mind, there’s no use in ranking high if no one clicks on your website. 

Try this method, and you will increase website traffic soon enough. 

Get referral traffic from other websites.

Referral traffic is not exactly SEO. In short, it’s asking for other site owners to post a link to your website on theirs. This process is called Link Building.

Remember how internal link juice work? Similarly, we can ask websites with better PA and DA to flow some of their link juice to ours. 

Note: If your domain and website are new, your PA and DA will be 0, meaning your website has no authority yet. Your focus should be here to increase website traffic.

This method works a bit like “begging,” but if done right, it can be as well one of the quickest and rewarding out there, and it works for each niche out there. 

The links you are about to get are called Backlinks, and they tell Google how relevant is your website for your niche. Works a bit like sharing a post on the official media. If people find your post relevant, they will share it. The difference here is that we will make a post about the first then ask for the same favor in return. 

Example: Let’s assume you have a website about food receipts. 

Open your browser and look for 10 similar food websites. Google will list the highest-ranked websites in your niche. Click on each website and look for the email contact address. Carefully note them down. 

Now, go ahead and create a page on your website about “10 Best Food Blogs Everyone Should Read”, write an attractive post, and include a link to this website. Write this article yourself. Put the effort in it as it will be your “name card” for the site owners you are about to contact in a moment. Don’t hire someone to write a sh*t 5$ article for you. Most of the time, these articles are highly plagiarized and/or computer-generated and will just hurt your website. Once done, share your post on social media.

Note: When you create backlinks on your website, make sure the links are do-follow links. Many people are worried about losing link juice and create no-follow links instead. But guess what? Google finds this practice suspicious. In the world of SEO, acting natural is the true name of the game. 

Lastly, write an email to each site owner you took note of earlier. Mention how cool their website is, how much valuable information you found on it, and include the link to your newly created post. Make sure you mentioned that this post was shared on your social media. 

Don’t ask for a link in return. 

Here’s an example of how such an email should look like.

They will often write a blog on their website about being featured in your article and include a valuable link in it – even if you never asked for that. These people know how the game works, and 9 out of 10 appreciate your effort and return the favor. After all, they’re after exposure the same way you are.   

This process requires a bit of work and creativity, but it definitely pays off in the long run. 

A word of caution: You may feel tempted to skip this process and just buy backlinks online. Google is against this practice, which is considered to be the Black Hat SEO method. Not to mention that in 99.9% of the cases, the backlinks you’ll receive are spammed like hell – the same backlinks being used for every purchase. You can check the spam score for your links/website using Moz. Here is a great walkthrough on how to do it. 

It takes anywhere from weeks to months to see your website PA/DA results, and increase website traffic, so get down to work as soon as possible. 

All the links I am building for my monetized websites are created using this method. And it never fails to increase website traffic. 

Infographics sponsorship

This method requires a bit of effort if you do it yourself, but it is by far the easiest way to get a link for the niche you want. Every site owner loves infographics. They are graphically appealing, easy to understand, and Google loves them too. 

Companies are used to pay over 2-3K $ for a business infographics in the corporate world. You won’t need to pay anywhere near that amount.  

This strategy sums up like this: we’re going to contact some of the very top websites in your niche. We will tell them that we are working on an infographic and we are going to sponsor. Mention that you will handle all the concept and design costs, and you would like to co-brand it (you will include your logo alongside theirs in the design). Get a verbal agreement, preferably before you start the work, and make sure they are on board with you. 

In my experience, not a single website I contacted so far pass up on a branded infographics. 

Once you got the agreement, had over Google and search for one or a few viral blogs in your niche. Save the links to these pages in a text file. 

Now, there are two ways you can go further with this: the free but time-consuming way, or the fast way with a bit of money spent. 

If you take the free route, you can use a plenitude of software and websites, such as Adobe Spark, Canva, Piktochart, Visme, Google Charts, etc. You will have to read carefully the posts you saved earlier and use your creative skills to convert those post(s) into an original infographic. This can take anywhere from a few hours to a day, but the results you’re getting using this method are long-lasting, so it is worth the effort. 

If you take the paid route, all you need to do is find someone online, on websites like Fiverr, to do the concept and design for you. Do your research here: ask the designer for some portfolio samples, check the reviews, share the links you saved earlier and logos, and ask precisely what you need before committing. The main purpose here is to get the post(s) turned into a nice infographic. The cost for a good concept and design should be in the range of 100-200$. 

Tip: Take the design further and ask your designer to use the same colors as the website you target so that designs are matching.

SEO increase website traffic
6 Ways to Increase Website Traffic Infographics. Source: VectorStock

Once the order is delivered, check for spelling mistakes, colors, etc., Before marking your order as completed. Usually, you can review your order a few times before doing so. Don’t forget to ask for the source files if you want to reuse the infographic in the future. 

Now that you have the design ready write a nice email to the website owner and attach the infographic to it. In my past experience, I never had to ask for a link – feel free to do as you please but make sure you don’t sound too desperate. 

The referral traffic you get using this method is pure gold, and you will increase website traffic pretty fast. 

Newsletterrs & Guest Posting

This method isn’t hard if you apply the right approach. That being said, we’re not going to use the same overly-used approach everyone does: write a 400 words article and sending out copies of it everywhere in exchange for a link. We’re not going to do that.

This method requires sending many emails, so go ahead and set up a separate email address using your domain, something like [email protected] – if you haven’t used this email before, or something similar. You can use any email name as long as it’s not a spammy name ([email protected]), or you will be detected quite fast by the email server and flagged as spam.

Head to Google, search and subscribe to newsletters for every website you can find out for your niche. Since we created a separate email address, we will not flood our main website address with these emails. 

Every time you receive a newsletter, read it briefly and reply back with something like: “This was an awesome read, and I agree with everything you say…”. Use a different answer every time you reply. 

Go ahead and share various blogs from the website on your social media – Twitter works great, by the way. You’ll get noticed by the site owner pretty fast, and they will be thrilled with what you do. This is how we build relationships.  

Do this for about a month and then reply back to a newsletter and say you’re working on a similar article, and you’re curious if they are interested in posting it on their blog. Do you see it? This approach feels quite natural. No one likes beggers. If they agree, make sure you write a good article so it feels like it adds value to their website. Don’t forget to use 1-2 anchor keywords in this article together with links to your site. 

You can see increase website traffic using this method in about 3-4 weeks. 

Daily Blogs Targeting Low Search Volume Keywords

This is really a good method, and I started using it last year to boost my traffic by 42% on my monetized websites. 

Keyword research is done with two things in mind: volume and competition. In simple words, volume means how many people search for a keyword within a month; competition means how many websites use the keyword to attract visitors. 

Increase website traffic using low volume \ difficulty keywords

The key here is to always look for high volume / low competition keywords. Unfortunately, these keywords are getting harder and harder to find in some niches. 

We’re going to do something different: we will write a 750 words post every day for a month using low volume / low competition keywords to increase website traffic.

The low volume/competition keywords are the fruit that everyone sees on the ground, but no one wants. No one but us! 

To find such keywords, I use SEMrush or Ubersuggest. I usually start with a generic keyword, such as “good laptop,” and narrow down my search to something like “good laptop for video editing” – for example. You will see that the longer the keyword, the lesser the search for volume/competition. 

Let’s assume you could get 1000 visitors per month using such a keyword. Not much, I know. But if we target 30 such keywords, we could get about 30,000 visitors every month. You can scale up as much as possible and overtake all your competition this way. Makes sense, right? 

Now, since we are going to be busy writing for a month every day, we want to make sure our posts are SEO optimized properly: 

  • Use the keyword in the title and first paragraph you write in your article. 
  • If your article is ~750 words long, use the keyword about 3-4 times in total. Don’t over-use it, else Google will penalize you for stuffing. 
  • Use the keyword as IMG ALT tag for your feature picture on your post.
  • Use 1-2 internal links to similar posts on your website and external links to other websites. 
  • Add 1-2 pictures or diagrams to your blog and use the keyword as IMG ALT tag. 

If you’re using WordPress, I highly recommend you use Math Rank as an SEO plugin for your website. Math Rank is truly unique and will speed up your SEO routine big time! I will talk about Math Rank in great detail in a future post. 

And here you have it: 6 that actually works to increase website traffic in 2021. If you have any questions, leave them in the comments below. But most importantly, stay safe!

Read next: How To Grow A New YouTube Channel in 2021

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